Custom Development → E-commerce Platforms
When Shopify, WooCommerce, and standard platforms can't handle your business model. Custom e-commerce built for complex requirements.
Standard e-commerce platforms like Shopify and WooCommerce work great for straightforward retail—add products, set prices, sell online. But what if your business doesn't fit that mold?
Maybe you have complex pricing rules that change based on customer type, quantity, or negotiated contracts. Maybe you need B2B features like quote requests, purchase orders, and net-30 terms. Maybe you're building a marketplace with multiple vendors, or your products require custom configuration before purchase.
These requirements quickly exceed what standard platforms can handle. You end up fighting against the software, installing countless plugins that don't quite work together, or accepting limitations that hurt your business. That's when custom e-commerce development makes sense.
We've built custom e-commerce platforms for Calgary businesses with unique requirements. One example: a fundraising organization needed an online store integrated with donor management, automated tax receipts, and comprehensive reporting. Standard e-commerce couldn't handle the donation tracking and nonprofit-specific features they needed.
Custom e-commerce is a significant investment—it's not for everyone. But for businesses with genuinely complex requirements, it can be the difference between an online presence that frustrates customers and one that gives you a competitive edge.
Features we can build that standard platforms struggle with.
How we approach building complex e-commerce platforms.
We start by thoroughly understanding your business—how you sell, to whom, with what pricing, and what makes your model unique.
E-commerce isn't just technology; it's enabling your specific way of doing business online. We need to understand the nuances of how you operate to build the right solution.
We design the technical architecture—database structure, integrations, payment flow, and how all the pieces connect.
This is where we solve the hard problems on paper before writing code. Complex pricing logic, inventory rules, and customer workflows are all mapped out.
We build the foundation—product management, shopping cart, checkout, and payment processing.
The core commerce functionality needs to be rock-solid. We build this first, test it thoroughly, then layer on the custom features that make your platform unique.
We implement the specialized features that make your platform different from standard e-commerce.
This is where the custom pricing rules, B2B workflows, integrations, and other unique requirements come to life. You'll see features develop and provide feedback throughout.
We connect to external systems and thoroughly test all scenarios—especially edge cases in pricing and checkout.
E-commerce bugs are expensive. Incorrect pricing, failed payments, or inventory errors damage customer trust. We test extensively before going live.
We launch your platform and monitor closely, then optimize based on real customer behavior.
E-commerce platforms improve over time based on data. We track conversion rates, identify friction points, and make refinements after launch.
Custom e-commerce platforms are significant undertakings. Expect 3-6 months for most projects, though simpler custom requirements on top of existing platforms might take 2-3 months.
The timeline depends on complexity—how many products, how complex the pricing, how many integrations, and how unique the checkout flow. We'll provide a realistic estimate after understanding your requirements.
Benefits that justify the investment in custom platform development.
Standard platforms force you into their model. Custom development means the platform fits your business exactly—your pricing, your workflows, your customer experience.
Proper B2B e-commerce needs features consumer platforms don't support well—custom pricing per customer, quote workflows, purchase orders, credit terms, and multi-user accounts.
Connect directly to your inventory system, ERP, accounting software, or other business systems. Real-time sync, not CSV exports and manual updates.
Volume discounts, customer-specific pricing, contract rates, bundle pricing, time-based promotions—whatever your pricing model, we can implement it correctly.
Offer features your competitors can't match because their platforms don't support them. Custom configurators, unique checkout options, or specialized account features.
Stop hitting walls where your platform says 'we don't support that.' With custom development, the only limitations are what makes business sense to build.
Custom e-commerce development is a significant investment. Here's when it's worth considering versus standard platforms:
Consider Custom When: Your pricing model is genuinely complex (customer-specific, negotiated, volume-based with unusual tiers). You need B2B features that consumer platforms handle poorly. You're building a marketplace with multiple sellers. You need deep integration with existing business systems. Standard platforms require so many plugins they become unstable. Your checkout process has unique requirements.
Stick With Standard Platforms When: Your pricing is straightforward (fixed prices, simple discounts). You're primarily selling to consumers with standard checkout. Available plugins meet your needs. You're just starting out and validating your market. Budget doesn't justify custom development.
Consider Platform Customization When: You're 80% satisfied with a standard platform but need specific custom features. A plugin or custom code addition could solve your problem. You want to keep the platform's ecosystem while adding unique functionality.
Not sure which approach fits your situation? Let's talk through it. We'll give you an honest assessment—including if custom development isn't the right choice for you.
Questions businesses ask when considering custom e-commerce development.
Custom e-commerce platforms typically range from $20,000-$100,000+ depending on complexity. A focused platform with specific custom features might be $20,000-40,000. Full-featured platforms with complex pricing, B2B features, and multiple integrations can exceed $50,000-100,000. We provide detailed quotes based on your specific requirements.
Have a question that's not answered here?
Call us at (403) 829-1452Let's discuss whether custom development is the right approach for your business. Free consultation, honest assessment.