Technical SEOCalgary

You can have the best content and the most relevant keywords, but if search engines can't properly crawl, understand, and index your website, you won't rank. Technical SEO ensures your website's infrastructure supports your ranking goals rather than sabotaging them.

Technical SEO covers the behind-the-scenes elements that affect how search engines interact with your site: how fast pages load, whether they work well on mobile, how easily search engine bots can crawl and index content, whether there are errors preventing pages from being found, and whether your site meets Google's Core Web Vitals standards.

Many websites have technical issues their owners don't know about. Slow loading times, mobile usability problems, broken links, duplicate content, indexing issues—these problems silently hurt rankings while content and marketing efforts go to waste.

Google has made technical performance a ranking factor. Core Web Vitals—measuring loading speed, interactivity, and visual stability—are now part of the algorithm. Sites that fail these metrics are at a disadvantage against technically sound competitors.

At Sunstone Soft, we audit websites for technical SEO issues and fix what we find. Our development background means we don't just identify problems—we can actually implement solutions.

Technical problems we frequently find and fix:

Slow Page Speed: The most common issue. Large images, unoptimized code, poor hosting, and excessive plugins slow sites down. We identify what's causing slowness and implement fixes—image compression, caching, code optimization.

Core Web Vitals Failures: Google's metrics for loading (LCP), interactivity (FID/INP), and visual stability (CLS). Many sites fail these metrics. We diagnose specific failures and implement targeted fixes.

Mobile Usability Issues: Content too wide for mobile screens, tap targets too small, text too small to read. Google indexes the mobile version of your site first, so mobile issues directly hurt rankings.

Crawl Errors: Broken links, pages returning errors, redirect loops, blocked resources. These prevent search engines from properly accessing your content. We identify and fix crawl errors.

Indexing Problems: Pages that should rank aren't being indexed, or pages that shouldn't be indexed are. We ensure the right pages are indexed and important pages aren't accidentally blocked.

Duplicate Content: Multiple URLs with the same content confuse search engines about which version to rank. We implement proper canonical tags and fix structural issues causing duplication.