Website Maintenance → Performance Optimization
Website SpeedOptimization Calgary
Slow websites lose customers. We optimize your site for fast loading times that keep visitors engaged and search engines happy.
Speed Matters More Than You Think
How long will you wait for a website to load? Two seconds? Three? Studies show that 40% of visitors abandon sites that take more than 3 seconds to load. Each additional second of delay increases bounce rates and decreases conversions.
For Calgary businesses, a slow website is costing you money. Potential customers click away before seeing your services. Google ranks faster sites higher, so slow speeds hurt your search visibility. And visitors who do wait often form negative impressions of your business before the page even finishes loading.
Website speed isn't just about hosting—though that matters. It's about how your site is built: image sizes, code efficiency, caching configurations, database queries, third-party scripts. Many websites accumulate bloat over time, slowing down gradually until performance becomes a real problem.
Performance optimization addresses all of these factors. We analyze why your site is slow, then systematically improve each element—optimizing images, implementing caching, cleaning up code, and tuning configurations until your site loads fast.
The difference is dramatic. Sites that took 5-6 seconds to load can often be optimized to under 2 seconds. Visitors notice, Google notices, and your business benefits.
Performance Optimization Services
Comprehensive speed improvements for your website.
Our Optimization Process
How we make slow websites fast.
Performance Audit
We analyze your site's current performance—measuring load times, identifying bottlenecks, and benchmarking against standards.
We use tools like Google PageSpeed Insights, GTmetrix, and real browser testing to get a complete picture of what's slowing your site down.
Prioritization
We identify which optimizations will have the biggest impact and prioritize accordingly.
Some fixes are quick wins with big impact; others are complex with modest gains. We tackle high-impact optimizations first.
Image Optimization
We compress and resize images—often the biggest factor in slow sites.
Images are compressed without visible quality loss, served in modern formats, and sized appropriately for their display context.
Caching Configuration
We implement browser caching and server-side caching to reduce load times for repeat visitors.
Proper caching means returning visitors load pages almost instantly. Server-side caching reduces database queries and processing time.
Code Optimization
We clean up, combine, and minify CSS and JavaScript files.
Smaller files load faster. Fewer files mean fewer requests. We eliminate unused code and optimize what remains.
Verification
We measure results, verify improvements, and fine-tune as needed.
You'll see before and after metrics showing the improvement. We ensure optimizations don't break functionality.
What's a Good Page Load Time?
Google considers 2.5 seconds or less as "good" for the Largest Contentful Paint metric (how fast main content loads). For competitive advantage, aim for under 2 seconds.
Most unoptimized sites we see load in 4-8 seconds. After optimization, most achieve 1.5-3 seconds—a dramatic improvement in user experience and SEO.
Benefits of a Faster Website
What speed optimization does for your business.
Keep Visitors Engaged
Fast-loading sites keep visitors on the page. Slow sites drive them to competitors. Every second matters for engagement.
Better Search Rankings
Google uses page speed as a ranking factor. Faster sites rank higher, bringing more organic traffic.
Higher Conversion Rates
Studies consistently show that faster sites convert better. Visitors who don't wait are visitors who take action.
Better Mobile Experience
Mobile connections are often slower. Performance optimization ensures your site works well even on mobile networks.
Lower Bounce Rates
When pages load quickly, visitors stay and explore. Slow pages send them bouncing back to search results.
Improved Core Web Vitals
Google's Core Web Vitals measure user experience. Better scores mean better rankings and search console reports.
Common Speed Issues We Fix
Most slow websites suffer from some combination of these problems:
Unoptimized Images: The most common issue. Large image files that should be compressed and properly sized. A single unoptimized image can add several seconds to load time. We compress images without visible quality loss and serve appropriate sizes.
No Caching: Without caching, every page load requires fetching all resources from scratch. Browser caching stores files locally; server caching reduces database work. Proper caching dramatically speeds repeat visits.
Bloated Code: Unused CSS, redundant JavaScript, and unminified files slow things down. Often sites accumulate plugin code that's no longer needed. We clean up and minify.
Too Many Plugins: WordPress sites often have dozens of plugins, many loading scripts on every page. We audit plugins, remove unnecessary ones, and optimize how the rest load.
Slow Hosting: Sometimes the server itself is the problem. Shared hosting packed with too many sites, or simply underpowered infrastructure. We can recommend hosting changes when needed.
Third-Party Scripts: Analytics, chat widgets, ad networks, social media embeds—external scripts can significantly slow page loads. We audit and optimize how these load.
Speed Optimization FAQ
Common questions about website performance.
Results vary based on current state and site type, but most sites improve dramatically. Sites loading in 5+ seconds often get to under 2 seconds. We'll give you realistic expectations based on your specific site after initial analysis.
Have a question that's not answered here?
Call us at (403) 829-1452Is Your Website Slow?
Get a free speed assessment. We'll tell you what's slowing your site down and how to fix it.
