What's the difference between a landing page and a website?

A website has multiple pages serving different purposes—home page, about page, contact page, etc. A landing page is a single page focused on one specific goal. Websites are for general business presence; landing pages are for specific marketing campaigns.

Can I use a landing page without running ads?

Absolutely. Landing pages work great for email campaigns, social media promotions, QR codes on print materials, and anywhere you're sending traffic with a specific offer. However, they're most powerful when paired with paid advertising.

Will you write the content for my landing page?

We can help with content. Basic copywriting is included with most landing pages. For more complex sales pages requiring in-depth copywriting, there may be an additional charge. We'll discuss this during our consultation.

How do I know if my landing page is working?

We set up conversion tracking on every landing page. You'll be able to see how many visitors hit your page, how many converted, and your conversion rate. We can also integrate with your CRM or email system to track leads through your sales process.

Can you host the landing page or does it go on my website?

Both options work. We can host your landing page on its own domain or subdomain, or we can add it to your existing website. Separate hosting is often cleaner for tracking and lets us optimize speed independently.

Do you offer A/B testing?

Yes. A/B testing lets us test different headlines, images, or calls to action to see what converts better. This is most valuable for pages with significant traffic. We can set up simple tests or more comprehensive testing programs.

How long should a landing page be?

It depends on your offer. Simple, low-commitment offers (like requesting a quote) work well with short pages. Higher-ticket or complex offers often need longer pages with more information. We'll recommend the right approach for your specific campaign.

Can you update my landing page after launch?

Yes. In fact, we recommend it. Landing pages should evolve based on performance data. We can make ongoing updates, run tests, and continuously improve your conversion rates. Many clients work with us on a monthly retainer for ongoing optimization.

What if my landing page doesn't convert?

If conversions are low, we analyze the data to understand why. It could be the traffic source, the offer, the page design, or page speed issues. We work with you to diagnose the problem and make adjustments. Optimization is part of the process.

Landing Page Design Calgary | High-Converting Pages

What Is a Landing Page and Why Do You Need One?

A landing page is a single, focused web page designed with one goal in mind: getting visitors to take a specific action. Unlike your main website, which has multiple pages and serves many purposes, a landing page eliminates distractions and guides visitors toward one outcome—filling out a form, calling you, or making a purchase.

If you're running Facebook ads, Google Ads, or any kind of paid marketing campaign, you need a landing page. Here's why: sending ad traffic to your regular website is like pouring water into a leaky bucket. Your homepage has navigation menus, links to other pages, and multiple things competing for attention. Most visitors click around, get distracted, and leave without taking action.

A well-designed landing page fixes this problem. It matches the message from your ad, focuses on a single offer, and removes anything that might distract visitors from converting. The result? Higher conversion rates, lower cost per lead, and better return on your advertising spend.

The math is simple: If you're spending $500/month on ads and getting a 2% conversion rate, improving that to 4% doubles your leads without spending an extra dollar. A good landing page often pays for itself within the first month.

At Sunstone Soft, we design landing pages specifically for Calgary businesses running marketing campaigns. We understand what makes local customers convert, and we build pages that turn your ad clicks into actual inquiries and sales.

What's Included in Your Landing Page

Every landing page we build is designed to convert visitors into leads or customers.

✓Custom design matching your campaign

✓Mobile-responsive (most ad clicks are on phones)

✓Fast loading speed (under 3 seconds)

✓Clear call-to-action buttons

✓Lead capture form with email notifications

✓Click-to-call phone integration

✓Testimonials and trust elements

✓A/B testing setup (if needed)

✓Google Analytics & conversion tracking

✓Facebook Pixel integration

✓SSL security certificate

✓Thank you / confirmation page

Our Landing Page Design Process

We build landing pages fast because we know you need them running to make your campaigns work.

01

Campaign Review

We start by understanding your campaign—what you're promoting, who you're targeting, and what action you want visitors to take.

Are you running Facebook ads for a special offer? Google Ads for lead generation? A seasonal promotion? We need to understand the context so your landing page matches your ad messaging perfectly.

02

Strategy & Wireframe

We map out your landing page structure, deciding what sections to include and how to guide visitors toward conversion.

This includes your headline, key benefits, social proof, and call-to-action placement. We'll share the wireframe with you before design begins.

03

Design & Build

We design your landing page with conversion in mind. Clean, focused, and optimized to load fast on all devices.

We typically complete landing pages in 3-5 days. Simple pages with provided content can be done even faster.

04

Tracking Setup

We set up conversion tracking so you can see exactly how your landing page is performing.

This includes Google Analytics goals, Facebook Pixel events, and form submission tracking. You'll know exactly how many leads your page generates.

05

Launch & Optimize

We launch your page and monitor initial performance. Based on data, we can make adjustments to improve conversion rates.

Landing pages are never truly 'finished.' We can run A/B tests, adjust headlines, or tweak design elements to continuously improve results.

How Fast Can You Build a Landing Page?

Most landing pages are completed within 3-5 business days. If you're in a rush for a campaign launch, we can often deliver a simple landing page in 24-48 hours.

The key is having your content ready—your offer, key selling points, and any testimonials or images you want to include. The more prepared you are, the faster we can move.

Why Landing Pages From Sunstone Soft Convert

We build landing pages specifically designed to turn Calgary ad traffic into real customers.

Conversion-Focused Design

Every element on the page serves one purpose: getting visitors to take action. No distractions, no unnecessary links, just a clear path to conversion.

Mobile-First Build

Most ad clicks happen on phones. We design mobile-first to ensure your landing page looks perfect and loads fast on smartphones.

Speed Optimized

Slow pages kill conversions. Every landing page we build loads in under 3 seconds, keeping impatient visitors engaged.

Ad Message Match

Your landing page headline and content match your ad. This consistency improves both conversion rates and Quality Score for Google Ads.

Tracking Included

We set up proper conversion tracking so you know exactly what's working. No guessing—real data to guide your marketing decisions.

Quick Turnaround

Marketing campaigns can't wait. We deliver landing pages in days, not weeks, so you can get your campaigns running quickly.

Types of Landing Pages We Build

Different campaigns need different types of landing pages. Here are the most common types we build for Calgary businesses:

Lead Generation Pages: The most common type. Visitors fill out a form to request a quote, book a consultation, download a resource, or sign up for something. Perfect for service businesses, B2B companies, and professionals. We optimize these for maximum form completions.

Click-Through Pages: These pages warm up visitors before sending them to a purchase page or detailed offer. Common for e-commerce promotions, event registrations, and complex services that need explanation before the sale.

Sales Pages: Longer pages designed to tell a complete story and close the sale. These include detailed benefits, multiple testimonials, FAQ sections, and strong calls to action. Used for higher-ticket offers where visitors need more convincing.

Event/Promotion Pages: Time-sensitive pages for special offers, seasonal promotions, events, or limited-time campaigns. These emphasize urgency and scarcity to drive immediate action.

Local Service Pages: Landing pages targeting specific Calgary neighborhoods or surrounding cities. These are great for local businesses running geo-targeted ads to Airdrie, Cochrane, Okotoks, or specific Calgary communities.

Landing Page FAQ

Common questions about landing page design and optimization.

Our landing pages typically range from $399-$999 depending on complexity. A simple lead generation page with a form is on the lower end, while a detailed sales page with multiple sections, testimonials, and custom graphics is higher. We provide exact quotes after understanding your needs.

Have a question that's not answered here?

Call us at (403) 829-1452

Landing Page DesignCalgary