Social Media → Posting & Scheduling
Social Media Posting& Scheduling
Consistent, strategic posting across your social platforms. We ensure your content goes out at the right times, every time.
Consistency Is Everything on Social Media
You could create amazing content, but if you're not posting it consistently at the right times, you're undermining your own efforts. Social media algorithms favor accounts that post regularly. Followers develop expectations for when they'll hear from you. And sporadic posting signals that your business might not be reliable.
But posting consistently is harder than it sounds. Life gets busy, you forget, you don't have time right now but you'll do it later—and later never comes. Before you know it, it's been two weeks since your last post and your social accounts look abandoned.
Scheduling solves this. Instead of posting in the moment (and often forgetting), content is prepared in advance and scheduled to publish automatically at optimal times. Your social presence stays active even when you're busy with customers, on vacation, or simply focused elsewhere.
Strategic scheduling also means posting when your audience is online. Posting at 2am when everyone's asleep wastes good content. Posting during lunch breaks and evening hours when people are scrolling maximizes visibility. We analyze when your specific audience is most active.
We handle the posting and scheduling logistics so you don't have to think about it. Content goes out on schedule, at optimal times, consistently—building the momentum that grows your social presence over time.
Posting & Scheduling Services
What's included in our posting and scheduling service.
How Scheduling Works
Our approach to keeping your social accounts consistently active.
Timing Analysis
We analyze your audience data to identify when your followers are most active on each platform.
Optimal posting times vary by audience. A B2B account has different peak times than a restaurant. We find your specific best times.
Frequency Planning
We determine the right posting frequency for each platform based on best practices and your content volume.
Too few posts and you're invisible; too many and you overwhelm followers. We find the right rhythm for each platform.
Calendar Creation
We build a content calendar showing exactly when each piece of content will publish.
You'll always know what's going out and when. Calendars are shared for visibility and can be adjusted as needed.
Content Scheduling
We schedule all approved content using professional scheduling tools.
Content is loaded into scheduling software with exact publish times. Everything is queued and ready to go.
Monitoring
We monitor scheduled posts to ensure they publish correctly and handle any issues.
Sometimes platforms have hiccups. We watch for failed posts and republish immediately if anything doesn't go through.
Adjustments
We adjust timing and frequency based on performance data over time.
Engagement data tells us if our timing is working. We continuously refine the schedule to maximize visibility and engagement.
Scheduling vs. Real-Time Posting
Scheduled content forms the foundation of your social presence, but some content should be posted in real-time—reacting to current events, sharing timely updates, or engaging in trending conversations.
We maintain flexibility to supplement scheduled content with real-time posts when opportunities arise. The schedule ensures consistency; real-time posting adds relevance.
Benefits of Scheduled Posting
Why consistent, scheduled posting matters.
Never Miss a Post
Scheduled content goes out whether you're busy, on vacation, or simply forget. Your social presence stays consistent.
Optimal Timing
Posts publish when your audience is most active, not just when you happen to have time. Better timing means better engagement.
Algorithm Favor
Social platforms favor consistent posters. Regular scheduling builds algorithm trust and improves your content's reach.
Reduced Stress
Stop the daily pressure of 'I need to post something.' With scheduled content, you know social media is handled.
Better Planning
Scheduling in advance allows for strategic planning—coordinating posts with promotions, events, and business cycles.
Content Quality
Content created in advance, with time to review and refine, is better than rushed posts created in the moment.
Posting Best Practices by Platform
Each platform has different optimal posting patterns:
Instagram: 1-2 feed posts per day is common for active accounts, though 3-5 per week works well for most businesses. Stories can be more frequent—daily or multiple times daily. Reels benefit from consistency, even if just 2-3 per week.
Facebook: 1 post per day is typically sufficient. Quality matters more than quantity on Facebook. Posting too frequently can actually decrease reach as the algorithm spreads out your content.
LinkedIn: 2-5 posts per week is effective for most businesses. Business hours perform best. More professional, less frequent than consumer platforms.
TikTok: Consistency is key—the algorithm rewards regular posting. 1-3 videos per day is common for growing accounts, though even a few per week can build presence.
These are starting points. We adjust based on your specific audience behavior and engagement patterns.
Posting & Scheduling FAQ
Common questions about social media posting and scheduling.
We use professional scheduling platforms like Later, Buffer, or Hootsuite depending on your needs. These tools reliably publish content and provide analytics. Tool costs are typically included in our management fee.
Have a question that's not answered here?
Call us at (403) 829-1452Ready for Consistent Social Media Presence?
Let's set up scheduling that keeps your accounts active. Free consultation to discuss your needs.
