Social Media → Analytics & Reporting
Social MediaAnalytics & Reporting
Know what's working and what isn't. Clear reports that show growth, engagement, and the impact of your social media efforts.
Measure What Matters
Social media feels like a lot of effort—but is it actually working? Without tracking performance, you're guessing. You might be investing time and money into strategies that aren't delivering results while missing opportunities that could accelerate growth.
Analytics turn guessing into knowing. How many people saw your posts? How many engaged? Is your audience growing? Which content types perform best? When is your audience most active? These answers exist in the data—you just need someone to extract and interpret them.
But social media analytics can be overwhelming. Platforms offer dozens of metrics, dashboards with confusing charts, and jargon that doesn't clearly translate to business value. Most business owners don't have time to dig through data and figure out what it means.
We turn social media data into actionable insights. Clear reports that show what's happening, explain what it means, and recommend what to do about it. No jargon, no data dumps—just useful information that helps you understand your social media performance.
Whether you're managing your own social media and want regular reporting, or you're evaluating our management work, analytics and reporting keep everyone honest about what's working.
Analytics & Reporting Services
What we track and report on.
Our Reporting Process
How we track, analyze, and report on your social media.
Goal Definition
We establish what success looks like for your social media—the metrics that actually matter for your business.
Are you trying to grow awareness? Drive website traffic? Generate leads? Different goals mean tracking different metrics. We define KPIs aligned with your objectives.
Tracking Setup
We ensure proper tracking is in place to capture all relevant data.
Platform analytics, UTM tracking for links, any integration with your website analytics. We make sure we can measure what matters.
Data Collection
Throughout the month, we gather data on all tracked metrics across your platforms.
Automated collection where possible, manual pulls where needed. We compile comprehensive data for analysis.
Analysis
We analyze the data to identify trends, successes, and areas for improvement.
What content performed best? Where did growth come from? What's improving? What's declining? We dig into the numbers to find meaning.
Report Creation
We compile findings into a clear, readable report with visuals and plain-English explanations.
No jargon-filled data dumps. Reports are designed to be understood by anyone, highlighting what you need to know.
Review & Recommendations
We present findings and provide recommendations for improving performance.
Monthly reports can include a call to discuss findings if helpful. We translate data into recommended actions for the coming month.
What Should You Measure?
Vanity metrics (total followers) feel good but don't necessarily indicate business value. Engagement rate, reach on non-followers, and actions taken (website visits, DMs, calls) better indicate whether social media is contributing to your business.
We help you focus on metrics that matter for your goals rather than just the big numbers that look impressive but don't drive results.
Benefits of Analytics & Reporting
Why tracking social media performance matters.
Know What Works
See which content types, topics, and formats drive the most engagement. Double down on what works.
Justify Investment
Demonstrate the value of social media efforts with concrete data. Prove ROI to yourself or stakeholders.
Optimize Strategy
Data reveals opportunities to improve. Posting times, content types, frequency—optimize based on evidence.
Track Growth
See your audience grow over time. Understand where growth is coming from and what's driving it.
Catch Problems Early
Declining metrics signal problems before they become crises. Catch and address issues early.
Set Realistic Goals
Baseline data helps set achievable goals. You can't improve what you don't measure.
Key Metrics We Track
The metrics that matter for most businesses:
Follower Growth: How is your audience size changing over time? Net new followers per month, growth rate, and any spikes or drops worth understanding.
Engagement Rate: What percentage of people who see your content interact with it? More meaningful than raw engagement numbers because it accounts for audience size. Industry benchmarks help contextualize whether your rate is good.
Reach and Impressions: How many people are seeing your content? Reach is unique viewers; impressions are total views. Important for understanding visibility beyond your followers.
Content Performance: Which posts performed best? Which underperformed? We analyze by content type, topic, format, and timing to identify patterns.
Website Traffic: For businesses driving traffic to their website, how many visits came from social media? This connects social efforts to website goals.
Profile Actions: How many people clicked your profile link, got directions, called, or messaged? These actions indicate intent beyond passive scrolling.
Analytics & Reporting FAQ
Common questions about social media reporting.
Standard is monthly reporting. For businesses running campaigns or wanting closer monitoring, weekly reports are available. Ad campaigns often include more frequent performance updates.
Have a question that's not answered here?
Call us at (403) 829-1452Ready to Know How Your Social Media Is Performing?
Let's set up tracking and reporting that shows what's actually working. Free consultation to discuss your analytics needs.
