Social Media → Paid Social Ads
Facebook & InstagramAdvertising Calgary
Reach your ideal customers with targeted social media advertising. We create and manage campaigns that turn ad spend into real business results.
Organic Reach Has Limits—Paid Ads Expand Them
Organic social media builds presence over time, but it has limits. You can only reach your existing followers and the occasional viral reach. If you want to get in front of new people—specific types of people in your target market—paid advertising is how you do it.
Social media advertising is powerful because of its targeting capabilities. Unlike billboards or radio ads that spray a message to everyone, Facebook and Instagram ads can target people by location, age, interests, behaviors, job titles, and much more. You can reach Calgary homeowners interested in renovation, or young professionals who recently got engaged, or business owners in specific industries.
This targeting means efficient ad spend. Instead of paying to reach everyone and hoping your target market is in there somewhere, you pay only to reach the people most likely to become customers.
But social media advertising is complex. The Meta (Facebook/Instagram) advertising platform has countless options, settings, and optimization choices. Poor campaign setup wastes money. Inadequate targeting reaches wrong audiences. Weak creative fails to capture attention. There's a lot that can go wrong.
We manage social media advertising for Calgary businesses—handling campaign strategy, audience targeting, creative development, and ongoing optimization. You get the benefits of paid social without becoming an advertising platform expert yourself.
Paid Social Services
What we do to make your ad campaigns successful.
Paid Social Campaign Process
How we create and manage successful ad campaigns.
Goals & Strategy
We define what you want to achieve—awareness, traffic, leads, or sales—and develop a campaign strategy to achieve it.
Different goals require different campaign types and optimization strategies. We align everything to your actual business objectives.
Audience Definition
We identify and build the audiences most likely to respond to your ads.
Demographic targeting, interest targeting, custom audiences from your customer data, and lookalike audiences that mirror your best customers.
Creative Development
We create ad visuals and copy designed to capture attention and drive action.
Multiple ad variations for testing. Creative that stops the scroll and speaks to your target audience's needs and desires.
Campaign Setup
We configure campaigns in the advertising platform with proper tracking, targeting, and optimization settings.
Proper setup is critical. Pixel installation, conversion tracking, campaign structure, and budget allocation all affect performance.
Launch & Monitor
We launch campaigns and monitor performance closely, especially in the early days.
Initial monitoring catches issues early. We watch for audience fatigue, cost trends, and early performance signals.
Optimize
Based on performance data, we continuously optimize campaigns—adjusting targeting, creative, and bids.
Campaigns improve over time with optimization. We pause underperformers, scale winners, test new approaches, and refine targeting.
How Much Should You Spend on Ads?
There's no universal answer. Effective campaigns can run on $300/month for very local businesses, while aggressive growth might require $2,000-5,000+ monthly. Your budget should align with your customer value and growth goals.
We can advise on appropriate budget levels for your situation. Starting smaller and scaling up as you prove results is a reasonable approach for businesses new to paid social.
Benefits of Paid Social Advertising
Why businesses invest in social media ads.
Precise Targeting
Reach exactly who you want—by location, demographics, interests, and behaviors. No wasted spend on irrelevant audiences.
Immediate Reach
Unlike organic social or SEO that build slowly, ads deliver immediate visibility to your target audience from day one.
Measurable Results
Track exactly what your ads achieve—impressions, clicks, leads, sales. Clear ROI calculation based on real data.
Scalable
When you find what works, scale it up. Successful campaigns can be expanded to reach more people and drive more results.
Retargeting Power
Reach people who've already visited your website or engaged with your content. Retargeting converts warm audiences at high rates.
Budget Control
Set daily or lifetime budgets, pause anytime, adjust spend based on performance. Complete control over your investment.
Types of Campaigns We Run
Different campaign types for different business objectives:
Awareness Campaigns: Introduce your business to new audiences. Optimized for reach and impressions. Good for new businesses or new offerings that need visibility.
Traffic Campaigns: Drive people to your website. Optimized for link clicks. Use when your website is designed to convert visitors into leads or customers.
Lead Generation: Capture contact information directly in the platform. Lead forms let people sign up without leaving Facebook/Instagram. Good for service businesses collecting inquiries.
Conversion Campaigns: Optimized for specific actions on your website—purchases, form submissions, bookings. Requires pixel setup to track conversions. Best for e-commerce and businesses with clear online conversion points.
Retargeting: Show ads to people who've already interacted with you—website visitors, video viewers, Instagram engagers. These warm audiences convert at much higher rates than cold audiences.
Local Awareness: Reach people near your physical location. Show ads to people in specific Calgary neighborhoods or radius around your business. Perfect for local retail and services.
Paid Social Advertising FAQ
Common questions about Facebook and Instagram ads.
Management fees for paid social typically range from $300-600/month depending on complexity. Ad spend is separate and paid directly to the platforms—budgets can range from a few hundred to several thousand dollars monthly based on your goals. We recommend starting with at least $300-500/month in ad spend to gather meaningful data.
Have a question that's not answered here?
Call us at (403) 829-1452Ready to Reach More Customers with Paid Ads?
Let's discuss your advertising goals. Free consultation to explore what paid social could do for your business.
